S. Joon make impeccable luxury leather goods with a focus on detail, quality and Italian craftsmanship. Subtle silhouettes and contemporary minimalism underpin our philosophy to buy well and buy less.

Joon is a Persian term of endearment that is used at the end of someone's name to mean 'dear'. The initial S. is taken from the Persian name Sahar which means early morning or dawn.  

S.Joon was founded in 2017 by Sahar Asvandi.