S.Joon About Page - Sahar Asvandi

With a focus on detail, quality and craftsmanship, S. Joon combines subtle silhouettes and contemporary minimalism to underpin its philosophy to buy well and buy less.

Sculptural shapes and elegant textures are central to S.Joon’s signature style and pay homage to the timeless aesthetic of the brand.

Joon is a Persian term of endearment used at the end of a name to mean ‘dear’.

S. Joon was established in 2017 by Sahar Asvandi.

S.Joon About Page - Sahar Asvandi

With a focus on detail, quality and craftsmanship, S. Joon combines subtle silhouettes and contemporary minimalism to underpin its philosophy to buy well and buy less.

Sculptural shapes and elegant textures are central to S.Joon’s signature style and pay homage to the timeless aesthetic of the brand.

Joon is a Persian term of endearment used at the end of a name to mean ‘dear’.

S. Joon was established in 2017 by Sahar Asvandi.